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Strategic Thinking
Creative Direction
Design Management
Presentation Skills
Native App Design
Responsive Web Design
UI & UX Design
Product Design
Interaction Design
Motion Design
Visual Design
Physical Computing
Creative Coding
After Effects
Cinema 4D
Microsoft Office
Code Skills
Strategic Thinking  Creative Direction  Design Management  Native App Design  Responsive Web Design  UI & UX Design  Product Design  Interaction Design  Motion Design  Visual Design  Prototyping  Physical Computing   Creative Coding   Presentations  Storytelling  Typography 
After Effects  Sketch  Zeplin  Lottie  Photoshop  Illustrator  openFrameworks  Processing  MAX 8  Cinema 4D  Unity  iWork  Microsoft Office 
Code Skills
HTML  CSS  Bootstrap  Javascript  Arduino  JAVA  C++ 
Write to me hello@rachelmax.com
Call me +49 0172 450 5596
Employment history

Senior Designer and Creative Technologist, Freelance, 09/16 - present
San Francisco, London, & Washington DC
Beginning with the pursuit of two graduate degrees (MFA Design and MA Computational Arts) and now as a freelance designer, I explore emerging and immersive technologies. Some areas of focus are:

    • Machine Learning
    • Computer Vision
    • Generative Design
    • Data Visualization
    • Rapid Prototyping
    • Gestural Interaction Design

Selected code-based projects:
Other Lamp
Assistants With Attitude
Projection Mapping
Gestural Interaction
Unity Game

Principal Designer, CAPinside, 03/20 - 10/20
Hamburg, Germany
As Principal designer I led the interaction, UI, UX and visual design for a responsive B2B web-based investment community platform. I also defined design strategy, expanded brand guidelines, and built and maintained a design system.

Selected CAPinside projects:
Investor Profiles
New Messaging Feature
Search Redesign

Head of Product Design, Coffee Meets Bagel, 11/15 - 09/16
San Francisco
As manager of the design team, I supervised the design of iOS and Android apps, provided career mentorship to junior designers, and served as a liaison to other departments making sure design decisions were well articulated. I managed project milestones for my team as well as being lead designer - designing flows, systems, UI, UX, and interaction. I also supervised and organized the prototyping of new features and ran usability testing sessions, aggregating, evaluating, and implementing feedback.

Selected CMB projects:
Android App Redesign
iOS Sticker pack
iOS App Gamification

Senior Product Designer, Hotel Tonight, 2/15 - 11/15
San Francisco
Led the redesign of the iOS app. UX design, UI design, and interaction design for new mobile features. Art Directed implementation of new design and interactions and worked closely with development and QA teams.

Selected HT projects:
Redesigned iOS App
Check Out Experience

Product Designer, Houzz, 1/14 - 2/15
Palo Alto, CA
I did visual design, interaction design, user experience design, and motion design to help create a cohesive, beautiful user experience for the Houzz iOS and Android apps. I also contributed to the Houzz video projects as a title designer and art director.

Selected Houzz projects:
Mobile Onboarding Experience
Titles for Houzz TV some of which can be also be seen on my reel

Senior Animator and Designer, Apple, 09/07 - 06/13
Cupertino, CA
I worked on iMovie (Desktop and iOS), iPhoto, Garageband, Aperture, and iOS Cards App. Designed user experience of consumer applications on macOS and iOS which included motion of UI and transitions between states in iPhoto, Aperture, Garageband. Designed content including titles, themes, and slideshows for iMovie and iPhoto. Prototyped iteratively, developed and nurtured strong relationships with engineers. Prepared specs and final assets, worked within OS constraints, and acted as an art director for implementation of designs. The iMovie titles I designed and coded were used by 3 Million people!

Selected Apple projects:
iMovie Titles
iOS Cards App
iPhoto Carousel

Freelance Broadcast Designer and Animator, NYC, 03/03 - 08/07
Design, Animation, Compositing, Video Editing, Art Direction. Clients Included: Big Film Design, Nickelodeon, MTV, BAM, Sesame Workshop, Bright Eyes Tour Visuals, Nike, The History Channel, NBC Universal, and Discovery Kids. Some of this work can be seen on my reel.
Film Festival East Coast Coordinator, Slamdance, 2004 - 2006
Managed screenings and Q&As in NYC at the DGA and in the East Village of award-winning Slamdance films. Shook Ryan Gosling’s hand, TWICE.

Speaking engagements and shows

January 2020 - Orator, Goldsmiths University of London Graduation Ceremony, Queen Elizabeth II Centre, Broad Sanctuary, Westminster

September 2019 - Threads, Computational Arts MA Degree Show, St. James Hatcham Church, New Cross, London

April 2019 - BANG!, Play With Your Food Performance, SET Dalston, London

May 2019 - 2POP||!2POP, Goldsmiths MA/MFA Pop-up Show, Ben Pimlott Building, New Cross, London

Feb 2019 - Get Lerped, Goldsmiths MA/MFA Pop-up Show, St. James Hatcham Church, New Cross, London

March 2019 - Play With Your Food Performance, St. James Hatcham Church, New Cross, London

June 2018 - I Just Wanted To Make A Pillow That Would Talk To Me, MFA Exhibition, Jan and Maria Manetti Shrem Museum, UC Davis, USA.

September 2017 - Transduction, performance by Jiayi Young. I acted as both an assistant and participant. Ars Electronica, Linz, Austria

September 2014 - More Cowbell, artist talk on the importance of playfulness and humor in design. Reasons To Be Creative Conference, Brighton, England.

Printed Item Selection Interface - US20120050788A1 - Publication Date March 1, 2012

Filtering Based on Device Orientation - US20140092125A1 - Publication Date April 3, 2014

MA Computational Arts, 2019 - Distinction (GPA 4.0)
Explored combining design, art, and technology using creative computation
Goldsmiths University of London, UK

MFA Design, 2018 - GPA 4.0
Interdisciplinary Design focusing on sensor technology and physical computing
University of California, Davis, CA

B.S. Cinema and Photography
Concentration in Film Production with double minors in Audio Design and Italian
Ithaca College, Ithaca, NY
Dual Irish and United States citizenship
Italian Language Skills (intermediate)
German Language Skills (beginner)
Selected animation and writing awards
Best of Berkeley Film Festival Award
2 Silver Telly Awards
Cine Golden Eagle
Best of Show, Rosebud Film Festival
Best Short Animation, Silver Sprocket International Film
Festival 2 Rosebud Film Festival Awards
Screenwriting Award, Washington Film and Video Council
Animation Award, Washington Film and Video Council