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+49 (0) 172 450 5596
Strategic Thinking
Creative Direction
Design Management
Presentation Skills
Web & Mobile Design
Responsive Design
UI & UX Design
Product Design
Interaction Design
Motion Design
Visual Design
Physical Computing
Creative Coding
After Effects
Cinema 4D
Microsoft Office
Code Skills
Basic C#
Basic Python
Strategic Thinking  Creative Direction  Design Management  Web & Mobile Design  Responsive Design  UI & UX Design  Product Design  Interaction Design  Motion Design  Visual Design  Prototyping  Physical Computing   Creative Coding   Presentations  Storytelling  Typography 
After Effects  Sketch  Zeplin  Lottie  Photoshop  Illustrator  openFrameworks  Xcode  Processing  MAX 8  Cinema 4D  Unity  iWork  Microsoft Office 
Code Skills
HTML  CSS  Bootstrap  Javascript  Arduino  JAVA  C++  PS.j5  Basic C#  Basic Python 
Write to me hello@rachelmax.com
Call me +49 0172 450 5596
Employment history

Principal Designer, CAPinside, 03/20 - 10/20
Hamburg, Germany
I define design strategy, expand brand guidelines, and built and maintain a design system. As Principal designer I lead the interaction, UI, UX and visual design for a responsive B2B web-based investment platform including a new messaging feature, search and search results functionality, and investor profiles design. Work samples coming soon and can be sent upon request.
Designer and Creative Technologist, Freelance, 09/16 - present
San Francisco and London
In my pursuit of two graduate degrees, I explored emerging and immersive technologies. Topics covered included supervised machine learning, electronics, IoT, Bluetooth LE, live computational performance, generative visuals, data visualization, projection mapping, creative coding, physical product design, rapid prototyping, computer vision, AR, working with Arduino & Raspberry Pi and gestural interaction design.

Links to selected code-based projects:
Other Lamp
Assistants With Attitude
Projection Mapping
Gestural Interaction
Unity Game

Head of Product Design, Coffee Meets Bagel, 11/15 - 09/16
San Francisco
As manager of the design team, I supervised the design of iOS and Android apps, provided career mentorship to junior designers, and served as a liaison to other departments making sure design decisions were well articulated. I managed project milestones for my team as well as being lead designer - designing flows, systems, UI, UX, and interaction. I also supervised and organized the prototyping of new features and ran usability testing sessions, aggregating, evaluating, and implementing feedback.

Links to selected CMB projects:
Android App Redesign
Custom iOS Sticker pack
Animated UI
Marketing GIFs
iOS App Gamification

Senior Product Designer, Hotel Tonight, 2/15 - 11/15
San Francisco
Led the redesign of the iOS app. UX design, UI design, and interaction design for new mobile features. Art Directed implementation of new design and interactions and worked closely with development and QA teams.

Links to selected HT projects:
Redesigned iOS App
Check Out Experience
I also introduced animation into the UI

Product Designer, Houzz, 1/14 - 2/15
Palo Alto, CA
I did visual design, interaction design, user experience design, and motion design to help create a cohesive, beautiful user experience for the Houzz iOS and Android apps. I also contributed to the Houzz video projects as a title designer and art director.

Links to selected Houzz projects:
Mobile Onboarding Experience
Mobile Splash Screens
Titles for Houzz TV some of which can be also be seen on my reel

Senior Animator and Designer, Apple, 09/07 - 06/13
Cupertino, CA
I worked on iMovie (Desktop and iOS), iPhoto, Garageband, Aperture, and iOS Cards App. Designed user experience of consumer applications on macOS and iOS which included motion of UI and transitions between states in iPhoto, Aperture, Garageband. Designed content including titles, themes, and slideshows for iMovie and iPhoto. Prototyped iteratively, developed and nurtured strong relationships with engineers. Prepared specs and final assets, worked within OS constraints, and acted as an art director for implementation of designs. The iMovie titles I designed and coded were used by 3 Million people!
Freelance Broadcast Designer and Animator, NYC, 03/03 - 08/07
Design, Animation, Compositing, Video Editing, Art Direction. Clients Included: Big Film Design, Nickelodeon, MTV, BAM, Sesame Workshop, Bright Eyes Tour Visuals, Nike, The History Channel, NBC Universal, and Discovery Kids. Some of this work can be seen on my reel.
Film Festival East Coast Coordinator, Slamdance, 2004 - 2006
Managed screenings and Q&As in NYC at the DGA and in the East Village of award-winning Slamdance films. Shook Ryan Gosling’s hand, TWICE.

Speaking engagements and shows

January 2020 - Orator, Goldsmiths University of London Graduation Ceremony, Queen Elizabeth II Centre, Broad Sanctuary, Westminster

September 2019 - Threads, Computational Arts MA Degree Show, St. James Hatcham Church, New Cross, London

April 2019 - BANG!, Play With Your Food Performance, SET Dalston, London

May 2019 - 2POP||!2POP, Goldsmiths MA/MFA Pop-up Show, Ben Pimlott Building, New Cross, London

Feb 2019 - Get Lerped, Goldsmiths MA/MFA Pop-up Show, St. James Hatcham Church, New Cross, London

March 2019 - Play With Your Food Performance, St. James Hatcham Church, New Cross, London

June 2018 - I Just Wanted To Make A Pillow That Would Talk To Me, MFA Exhibition, Jan and Maria Manetti Shrem Museum, UC Davis, USA.

September 2017 - Transduction, performance by Jiayi Young. I acted as both an assistant and participant. Ars Electronica, Linz, Austria

September 2014 - More Cowbell, artist talk on the importance of playfulness and humor in design. Reasons To Be Creative Conference, Brighton, England.

Printed Item Selection Interface - US20120050788A1 - Publication Date March 1, 2012

Filtering Based on Device Orientation - US20140092125A1 - Publication Date April 3, 2014

MA Computational Arts, 2019 - Distinction (GPA 4.0)
Explored combining design, art, and technology using creative computation
Goldsmiths University of London, UK

MFA Design, 2018 - GPA 4.0
Interdisciplinary Design focusing on sensor technology and physical computing
University of California, Davis, CA

B.S. Cinema and Photography
Concentration in Film Production with double minors in Audio Design and Italian
Ithaca College, Ithaca, NY

Dual Irish and United States citizenship

Italian Language Skills (non-native)
Selected animation and writing awards

Best of Berkeley Film Festival Award
2 Silver Telly Awards
Cine Golden Eagle
Best of Show, Rosebud Film Festival
Best Short Animation, Silver Sprocket International Film
Festival 2 Rosebud Film Festival Awards
Scriptwriting Award, Washington Film and Video Council
Animation Award, Washington Film and Video Council